GoHealth In the News: Page 12

“H&R Block and Jackson Hewitt Tax Services partnered with online insurance brokers GoHealth and GetInsured to steer customers toward Obamacare insurance plans after preparing their tax returns, it was announced in February.”

“With the completion of open enrollment for individual health insurance, the focus on Obamacare shifts from how many people signed up for coverage under the Affordable Care Act to who signed up. “

In fact, millions of Americans could get “stung by surprise tax bills” when they see their 2014 tax bills, says Michael Mahoney, senior vice president of consumer marketing at GoHealth Insurance, an online health insurance services firm.

The New York Times addresses the tax implications of health insurance under the Affordable Care Act and highlights GoHealth’s partnership with H&R Block. As our partners put it, “The name you trust for all your tax needs now also offers friendly, unbiased help when it comes to choosing health insurance.”

“GoHealth, a private equity-backed online provider of healthcare enrollment services is always in ‘high-level discussions’ regarding potential acquisitions, but remains focused on organic growth, said President Brandon Cruz.”
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“It’s going to be a shock, and we are going to be fielding a lot of calls,” said Michael Mahoney, a senior vice president with the online insurance broker GoHealth.

As Michael Mahoney, senior VP of consumer marketing at GoHealth notes, “If you don’t qualify for an exemption, you are required by law to enroll in a health insurance plan or pay the tax penalty. The law does not offer additional leniency. The cost of the tax penalty is consistent across the country: 1 percent of your household income or $95 per adult ($47.50 per child). This fee increases to 2 percent next year and 2.5 percent the following years, so the need to select the right plan or be penalized isn’t going away — it’s becoming greater each year.”

“Entrepreneurs jumped headfirst into healthcare, thanks in large part to $210 billion up for grabs as a result of the nationalized healthcare offering. With today marking the last official day for U.S. citizens to sign up during this year’s enrollment window, five startups have risen above the fray as likely to make bank on Obamacare.”

“GoHealth LLC Another major health-insurance site, said it had seen an increase in young customers.”

It’s crunch time for Americans to sign up for health insurance through Obamacare. That means GoHealth, a Chicago company founded by two college roommates that has seen dramatic growth since the healthcare law passed, is about to get even busier.