Skip to Main Content

GoHealth Examines Role of Medicare Advantage Supplemental Benefits in Addressing Seniors’ Social Determinants of Health Disparities

CHICAGO, April 22, 2021 – GoHealth, Inc. (GoHealth) (NASDAQ: GOCO), a leading health insurance marketplace and Medicare-focused digital health company, examines how risk factors outside the scope of traditional healthcare can be mitigated through supplemental benefits offered by Medicare Advantage (MA) plans. These extra benefits—such as free meal delivery, transportation to and from appointments, and even community connections—are underutilized by MA beneficiaries, despite their efficacy in addressing some of seniors’ greatest health risk factors.

These risk factors are known as Social Determinants of Health (SDOH), and they can affect up to 80 percent of an individual’s overall health outcome and include elements such as education level, neighborhood and physical environment, and economic stability, among others. At the population health level, however, it can be difficult to screen and engage MA members in preventative care addressing SDOH issues, resulting in avoidable health issues and poorer quality of life for these MA members, coupled with increased costs across the entire healthcare system. The failure to consider and address SDOH issues is especially prevalent among marginalized communities, where multiple factors prevent our neediest populations from accessing the right care, in the right setting, with the right provider, at the right time.

Supplemental benefits offered by MA plans can help address SDOH issues and keep members healthy. However, SDOH-focused benefit utilization lags behind member interest, even in instances where these benefits are included in an MA plan. For example, while GoHealth research found that 43% of our most at-risk members are interested in transportation services as an extra benefit and 25% expressed interest in a fitness benefit, actual utilization of these benefits is much lower than this expressed interest. In order to drive better utilization among MA members, the benefits must fit into the daily lives of seniors. “Features” like telehealth visits, home modifications, and pet services sound great, but must tie to health outcomes and find their way to seniors in order to be useful. Furthermore, ensuring the availability of supplemental benefits is only one piece of the equation. The next step is to ensure the member is aware of—and is encouraged to use—these benefits.

Read more: Addressing Social Determinants of Health for Seniors

“It is important for all of us, from health plans to providers and beyond, to help increase access to care for everyone in our communities,” said Paul Hain, M.D., Chief Medical Officer at GoHealth. “With full utilization of their plan benefits, including those targeted toward SDOH issues, seniors can see improved outcomes in many areas, including physical and mental health, as well as general well-being.”

Ensuring Benefit Utilization

GoHealth is committed to serving as a trusted advisor to seniors, helping them navigate the healthcare ecosystem and understand the benefits included in their MA plan. We empower underserved seniors through our TeleCare and Low Income Subsidy (LIS) teams while offering health literacy and digital tools to improve access to care. GoHealth is proud to align itself with the mission of addressing social disparities within determinants of health.


About GoHealth, Inc.

GoHealth is a leading health insurance marketplace and Medicare-focused digital health company. Enrolling in a health insurance plan can be confusing for customers, and the seemingly small differences between plans can lead to significant out-of-pocket costs or lack of access to critical medicines and even providers. GoHealth combines cutting-edge technology, data science and deep industry expertise to build trusted relationships with consumers and match them with the healthcare policy and carrier that is right for them. Since its inception, GoHealth has enrolled millions of people in Medicare plans and individual and family plans. For more information, visit

Media Resources

Media Inquiries

Email our media relations team.

News Releases

The latest from GoHealth.
Read all news releases >