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Content Writer

Charlotte, NC

Create compelling content to help customers understand and navigate the complexities of health insurance, health care, and Medicare. This is a unique opportunity where your content will make a positive impact from the start. GoHealth is seeking a Content Writer, to help us grow our audience with useful and meaningful content. You will be a reporter/journalist, involved in the content strategy from ideation, research and writing, to publication. From educating customers on the principles of healthcare or Medicare, to creating highly interesting, data-backed editorials, this role will be a critical piece in establishing GoHealth as an authority.

Some digital content types you’ll work on include: short and long form content, white papers (data-backed research studies), lead forms and button-labeling, news releases, webinar or video series, online guides, listicles, and so on.

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities’ and the CDC.

 

Responsibilities:

  • Create highly engaging, unique content that serves a strategic need and addresses the customers' emotional state. Content must also be useful for an audience that may not know what exactly they need. Content must be well-researched, profoundly helpful/useful, comprehensive but not overwhelming, fact-checked, fulfill a content purpose, and optimized for SEO.
  • Ideate and lead discussions on new content stories and/or strategies
  • Meet all needs and deadlines set by the Senior Content Strategist
  • Partner and develop strong relationships with various business, agent, analytics, and UX/development teams to help shape and execute your content vision
  • Assist and share new ideas for digital/web product innovation
  • Assist with email and other paid media advertising to unify brand voice and tone, as needed

 

Skills and Experience:

  • 2-3 years of experience - writing, reporting or digital copywriting and a passion for it. 
  • Bachelor’s Degree - English, Journalism, Communications, or Marketing
  • Solid experience in web/digital copywriting, including functional and transactional copywriting
  • Proven experience writing compelling and easy-to-read editorials or long-form content, based from complex subjects. Includes content with a strong focus on data, consumer sentiments or insights, etc.
  • You’re meticulous and truly enjoy writing; You have a strong attention to detail; Strong communication and written skills; You’re a creative thinker and self-starter; both an independent worker and collaborative team player
  • Proven ability to work with content deadlines, while not compromising content quality
  • Thorough knowledge of grammar, syntax, style, spelling, and punctuation; understanding of AP and Chicago writing styles and citing standards
  • Experience in the health insurance or medicare industry, or a strong desire to understand it

 

Benefits and Perks:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Charitable events
  • Monthly Event Calendar
  • Birthday, Anniversary
  • Onsite Cafeteria
  • GoHealth is an Equal Opportunity Employ

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