SEO Manager

GoHealth Intro: As a leading health insurance marketplace, GoHealth’s mission is to improve access to healthcare in America. For customers, enrolling in a health insurance plan is confusing and difficult, and seemingly small differences between plans can lead to significant out-of-pocket costs or lack of access to critical medicines and even providers. We use our technology, agents, and expertise to cut through the confusion and get customers enrolled in a plan with the right coverage and benefits.

Why Apply: GoHealth has established a culture where our employees feel empowered, engaged and inspired. We are looking for builders who will contribute to the long-term health of the company. We also understand that you may not check every box in our requirements list, most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today!

About the role: GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact. We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships. As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way. The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results.

About the team: GoHealth’s Performance Marketing team collaborate closely across mediums and with all facets of the organization.  In this role you will have direct exposure to all things marketing, from Data Science to Advanced Analytics, Supply & Demand, Engineering, Media Planning/Buying and Creative production.   

What you’ll do:

• Develop and implement SEO strategies that align with the company's marketing goals
• Conduct keyword research to identify the most relevant and popular keywords for the company's target audience and brand.
• Optimize existing website content for search engines, including title tags, meta descriptions, and headers
• Aid in the ideation and creation alongside the creative/comms team of new content to capture organic search traffic
• Conduct technical SEO audits, monitor traffic, and understand the impact of optimizations as well as external changes (algorithm updates, SERP changes, etc)
• Stay up to date on the latest SEO trends and best practices

What we’re looking for:

• 5 + years experience in SEO with an understanding of SEO principles, practices, and in-depth knowledge of Google’s algorithms
• Experience with keyword research, content optimization, link building, and technical SEO
• You have experience using tools such as GA4, Google Search Console, Stat, Screaming Frog, Ahrefs, SEMRush, crawlers and other KW research tools
• Expert analytical skills to analyze extensive data, develop effective strategies, and communicate findings effectively to leadership
• Excellent written and verbal communication skills

Location: Onsite/ Hybrid (Chicago, IL)

Perks/Benefits:

• Open vacation policy
• 401k program with company match
• Medical, dental, vision, and life insurance benefits
• Flexible spending accounts
• Commuter and transit benefits
• Subsidized Lunches
• Professional growth opportunities
• Casual dress code
• Generous employee referral bonuses
• Happy hours, ping-pong tournaments, and more company-sponsored events
• Subsidized gym memberships
• GoHealth is an Equal Opportunity Employer