Senior Copywriter, Performance Advertising

GoHealth Intro

As a leading health insurance marketplace, GoHealth’s mission is to improve access to healthcare in America. For customers, enrolling in a health insurance plan is confusing and difficult, and seemingly small differences between plans can lead to significant out-of-pocket costs or lack of access to critical medicines and even providers. We use our technology, agents, and expertise to cut through the confusion and get customers enrolled in a plan with the right coverage and benefits.

Why Apply

GoHealth has established a culture where our employees feel empowered, engaged, and inspired. We are looking for builders who will contribute to the long-term health of the company. We also understand that you may not check every box in our requirements list, most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today!

About The Role

GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact. We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships. As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way. The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results.

Reporting to the Creative Director, the Senior Copywriter, Performance Advertising will manage GoHealth’s direct to consumer, and brand marketing messaging. You will translate sales and messaging objectives into powerful, conversion-driving short-form copy across digital and offline mediums.

What You’ll Do

• Concept and write conversion-driving copy for ad campaigns including paid and organic social, digital, direct mail and other direct response formats, etc
• Partner with key stakeholders, marketing channel owners, and creative leadership in iterative approach to develop messaging to achieve business results
• Drive brand consistency through ongoing implementation of brand voice and tone for copy
• Develop value propositions from product insights and market research
• Collaborate with creative teams to develop strong ad concepts and be a key voice in entirety of the creative process
• Work with marketing channel owners and media buyers to iterate based on advertising performance and KPIs
• Innovate through copy testing and experimentation
• Analyze work pragmatically to drive improvements
• Suggest ways to enhance website and other content
• Collaborate on long-form content with internal Medicare Subject Matter Experts
• Edit website content or Medicare educational articles and posts as needed
• Leverage competitive and advertising intelligence tools like DRMetrix, iSpot, and Competiscan

What We’re Looking For

A portfolio showcasing short-form campaign work is required for consideration for this role.  

• 5+ years of copywriting experience working for an agency, in-house at a brand, or freelance for B2C advertisers, preferably with a focus on direct response style.
• A commitment to producing a constant flow of engaging content and advertising concepts
• Ability to balance multiple projects in a high stakes work environment
• A self-starter with excellent written and verbal communication skills
• Ability to give, accept, and apply feedback
• Strong understanding of SEO
• Experience writing for industries like healthcare, fintech, or a highly regulated industry is a must
• A BA in advertising, marketing, English, or creative writing is preferred, but not required.

Location

• Chicago, IL

What We Offer

• Fast-paced, entrepreneurial environment
• Opportunity to make a real impact
• Mentorship from senior leaders to invest in your career growth
• Open vacation policy because work life balance is important
• 401k program with company match
• Employee Stock Purchase Program
• Medical, dental, vision, and life insurance benefits
• Paid maternity and paternity leave
• Employee Resource Groups

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