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Marketing Operations Analyst


GoHealth is looking for an Analyst to support the growth of our Marketing Operations organization. As a Marketing Operations Analyst, you will play a key part in driving operations and analytics across GoHealth’s customer acquisition process. This role works closely with contact center leadership to identify improvement opportunities in the customer acquisition lifecycle, ideate the strategy for process changes and implement subsequent projects. Analysts will also provide robust operational support and KPI tracking related to customer acquisition. We are looking for a team player who is driven, analytical and has a history of implementation success.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.


  • Work closely with contact center, marketing and technology teams to identify areas of improvement in the customer acquisition process, developing a deep understanding of top of the funnel workflows and drafting strategies to improve operations
  • Gather data, create and test hypotheses, summarize findings, and develop go-forward plans 
  • Develop and iterate on short and long-term operations improvement proposals for leadership
  • Create presentations that visually demonstrate progress across initiatives
  • Work with the data team to create reporting to track key KPIs and metrics
  • Forecast and model out quarterly plans for lead generation team and call center representatives

Skills and Experience:

  • Bachelor’s degree with 1+ years of work experience in business operations, consulting, marketing, statistics or analytics
  • Strong analytical capabilities with a passion for providing innovative and impactful insights through modeling and data analysis
  • Proven ability to work in a fast-paced environment and meet changing deadlines and priorities on multiple simultaneous project
  • Demonstrated ability to communicate and collaborate cross-functionally across various teams
  • Must be comfortable with pivoting quickly with changing requirements and priorities

Benefits & Perks:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • Subsidized gym memberships
  • GoHealth is an Equal Opportunity Employer

Due to COVID-19, GoHealth is managing our business through a blend of remote and in person working environments. Our policy is driven by guidance from local health authorities’ and the CDC.