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Marketing Automation Analyst

Chicago, IL

GoHealth’s Marketing Automation team engages with millions of current and potential GoHealth customers to grow brand affinity and improve our member experience through targeted communication. We are looking for a Marketing Automation Analyst, who is a team player, curious, and highly analytical to join our team. Reporting to the Manager of Marketing Automation, you will be a key driver of performance improvement by gathering and interpreting vital consumer data, creating effective segmentation, and developing and testing hypotheses on how to best reach our consumers. This is an exciting role with the opportunity to drive how we engage with consumers on a growing, high-visibility team with encouragement to innovate and take intelligent risks.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.


  • Learn our core automation stack across the entire funnel from lead to retention
  • Gather and analyze data, formulate and test hypotheses, synthesize findings, and develop go-forward plans aimed at moving the needle on our core metrics, from contact rate to customer lifetime value
  • Create recurring and ad hoc reports supporting our rapid testing initiatives to improve Marketing Automation practices
  • Work with our Marketing Managers to leverage data and performance metrics to drive customer segmentation and deliver “personalization at scale” to every GoHealth customer
  • Consistently look for ways to use Marketing Automation data to improve company operations
  • Operate as the owner of your initiatives and communicate results effectively across the organization

Skills & Experience:

  • 2+ years of experience with data analysis
  • BS or BA degree in business, economics, finance, accounting, marketing analytics, MIS, computer science, engineering, or equivalent work experience
  • A “love” for data – ability to manipulate data, interpret consumer behavior, and use metrics to drive business results
  • SQL, Microsoft Excel, and Tableau skills
  • Great project management – comfortable independently managing multiple projects in various stages at one time
  • Strong communication skills and experience with working cross-functionally across teams
  • Flexibility to pivot quickly with changing requirements and priorities

Benefits and Perks:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • Subsidized gym memberships
  • GoHealth is an Equal Opportunity Employer

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities’ and the CDC.