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Email Marketing Specialist

Illinois

The Growth Marketing team is looking for an Email Marketing Strategist to oversee the expansion of our email marketing and lead nurturing efforts. This is an exciting opportunity to build a program from the ground up. You will partner with marketing sources such as our online and offline media teams to engage with leads at various stages of the sales funnel to maximize marketing spend.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.

Responsibilities

  • Partner and collaborate cross-functionally with digital media, content, creative, and other teams to define the marketing calendar and drive email marketing strategy
  • Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement, and reporting
  • Report and provide recommendations on email performance
  • Use data to continuously test, measure, and optimize the email marketing program

Skills and Experience:

  • BA or BS degree with 2-3 years of experience in email marketing, including building and deploying campaigns
  • Experience with Blueshift, preferred, or another email marketing platform such as Mailchimp, Exact Target / Salesforce Marketing Cloud, Constant Contact, or Sendgrid
  • Experience using HTML
  • Strong analytical skills, understanding of A/B testing practices, ability to draw conclusions from data, and take action accordingly
  • Expertise in email best practices, including segmentation, deliverability, content, and design
  • Ability to communicate succinctly with leadership and other multi-function disciplines

Benefits and Perks:

  • Open vacation policy because work life balance is important
  • 401k program with company match
  • Employee Stock Purchase Program
  • Medical, dental, vision, and life insurance benefits
  • Paid maternity and paternity leave
  • Professional growth opportunities
  • Generous employee referral bonuses
  • Employee Resource Groups
  • Work from Home Stipend
  • GoHealth is an Equal Opportunity Employer

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities and the CDC.

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