Director, Integrated Media

GoHealth Intro

As a leading health insurance marketplace, GoHealth’s mission is to improve access to healthcare in America. For customers, enrolling in a health insurance plan is confusing and difficult, and seemingly small differences between plans can lead to significant out-of-pocket costs or lack of access to critical medicines and even providers. We use our technology, agents, and expertise to cut through the confusion and get customers enrolled in a plan with the right coverage and benefits.

Why Apply

GoHealth has established a culture where our employees feel empowered, engaged, and inspired. We are looking for builders who will contribute to the long-term health of the company. We also understand that you may not check every box in our requirements list, most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today!

About The Role

GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact. We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships. As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way. The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results.

The Director, Integrated Media will oversee the strategy, operations, execution, and expansion of GoHealth’s multi-million-dollar offline advertising programs, maintaining a constant view on the long-range objectives and goals required to meet the business’ expectations while not losing sight of short-term production needs (daily, weekly, monthly, and quarterly KPIs). With a focus on offline verticals, he/she will serve as a player-coach while owning some of the largest initiatives within GoHealth’s marketing agenda, including Direct Mail, DRTV, Radio, Print, Outdoor, and more.

What You’ll Do

• Support GoHealth’s Direct Mail, DRTV, Radio, Print, OOH, and other offline campaigns on daily performance, and continued optimization of consumer targeting strategies
• Break into new channels and evaluate the long-term efficacy of offline media types
• Work collaboratively with member services teams, captive business owners, and marketing leadership to maximize ROI/CPA goals within a multi-million-dollar quarterly budget
• Develop a 12-month offline media plan for peak efficiency and scale. Lead financial management for offline channels including budgeting, execution, and compliance
• Continuously optimize media through stringent analysis of dayparting, geographical exposure, frequency, cost and more to provide strategic recommendations.
• Collaborate with Creative and Compliance to produce high-engagement, carrier-approved content for consistent A/B testing
• Manage third-party data providers, print houses, and media buying agencies that touch offline marketing
• Conduct regular audits of existing technology and vendors to control costs, drive service excellence, and mitigate business risks
• Leverage extensive first and third-party data to improve mail list targeting by analyzing dimensions such as lifetime customer value, product penetration, consumer eligibility status, location, income, and age
• Utilizing experience with large database organization, support GoHealth’s Direct Mail campaigns through volume modeling and reporting, advanced lookalike modeling, and continued spend optimization

What We’re Looking For

• 5-10 years' experience within a marketing management function in Offline Media
• Demonstrated experience in developing and executing a marketing process that continually evolves based on dynamic business objectives
• Proven campaign and lead generation experience with clear & established accountability metrics to assess effectiveness
• Experience with defining new go-to-market strategies, plan development, and in developing new markets/channels
• SQL, Python, AWS, and Sagemaker experience, Advanced Excel skills a plus

Location

• Chicago, IL

What We Offer

• Fast-paced, entrepreneurial environment
• Opportunity to make a real impact
• Mentorship from senior leaders to invest in your career growth
• Open vacation policy because work life balance is important
• 401k program with company match
• Employee Stock Purchase Program
• Medical, dental, vision, and life insurance benefits
• Paid maternity and paternity leave
• Employee Resource Groups