Performance Marketing Analyst

GoHealth Intro: As a leading health insurance marketplace, GoHealth’s mission is to improve access to healthcare in America. For customers, enrolling in a health insurance plan is confusing and difficult, and seemingly small differences between plans can lead to significant out-of-pocket costs or lack of access to critical medicines and even providers. We use our technology, agents, and expertise to cut through the confusion and get customers enrolled in a plan with the right coverage and benefits.

Why Apply: GoHealth has established a culture where our employees feel empowered, engaged and inspired. We are looking for builders who will contribute to the long-term health of the company. We also understand that you may not check every box in our requirements list, most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today!

About the role: GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact. We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships. As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way. The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results.

About the team: GoHealth’s Performance Marketing team collaborates closely across mediums and with all facets of the organization. In this role you will have direct exposure to all things marketing, from Data Science to Advanced Analytics, Supply & Demand, Engineering, Media Planning/Buying and Creative production.

What you’ll do:

Support GoHealth’s Direct Mail, DRTV, Radio, Print, OOH, and other media channels on daily performance analysis and continued optimization of Marketing campaigns.
Structure performance reports based on a combination of media, internal business data and KPIs, to help manage channel efficiencies and understand optimization opportunities.
Learn about GoHealth’s unique consumer targeting strategies and support Direct Mail campaigns by leveraging first and third-party data through volume modeling and advanced lookalike targeting.
Understand the ins-and-outs of TV media planning/buying process including network mix assessment, campaign set-up, tagging/tracking, and data collection.
Analysis of dayparting, geographical exposure, frequency, cost and more to provide strategic recommendations and identify cross-channel wins as well as potential areas for improvement.
Work collaboratively with captive business owners and marketing leadership to maximize ROI/CPA goals within a multi-million-dollar monthly budget.
Participate in new channel/partnership exploration and testing programs to continuously grow the Marketing portfolio.

What we’re looking for:

2+ years’ experience within an analytics function in the Marketing industry.
Proven ability to interpret data to find insights and drive recommendations - we don’t want you to simply present data with no key findings.
Advanced Excel skills – we are talking more than the standard vlookups and pivot tables.
MySQL experience will help in this role, but not required.
Knowledge around media planning/buying and campaign performance analysis is a plus.

Location: Onsite/Hybrid (Chicago, IL)

Perks/Benefits:

Open vacation policy
401k program with company match
Medical, dental, vision, and life insurance benefits
Flexible spending accounts
Commuter and transit benefits
Subsidized Lunches
Professional growth opportunities
Casual dress code
Generous employee referral bonuses
Happy hours, ping-pong tournaments, and more company-sponsored events
Subsidized gym memberships
GoHealth is an Equal Opportunity Employer