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Marketing Strategy Analyst


We are looking for an insightful Strategy Analyst to support our Growth Marketing team. Projects will span across the company’s digital marketing funnel, with a focus on using quantitative and qualitative insights to identify high-impact opportunities and determine the optimal approach to capture them. The role will require you to have a solid foundation in design evaluation, understanding results of multivariate tests, and utilizing data to ideate iterations in an effort to optimize our digital marketing funnel.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.


  • Support the Growth Marketing team in gathering data, creating and testing hypotheses, summarizing findings, and developing go-forward plans
  • Create new processes that aim to improve funnel efficiency by decreasing upfront purchasing costs, increasing customer throughput, or improving lifetime value
  • Provide creative ideas that keep GoHealth at the forefront of industry in conversion rate optimization
  • Draft presentations that visually demonstrate significant business insights and progress across programs

Skills and Experience:

  • BA or BS degree with 1+ years of experience in strategy, consulting, analytics or similar role at a high-growth company
  • Experience in web analytics integration and tools (Google Analytics, Google Tag Manger, Google Optimize)
  • Ability to translate design into HTML and CSS
  • You enjoy digging deep into data, thinking from fundamentals, and producing results
  • You have a strong quantitative aptitude & MS excel (can perform complex functions) expertise – data manipulation, modeling
  • You are resourceful and seek continuous improvement in your projects
  • You can communicate succinctly with leadership and other multi-function disciplines

Benefits and Perks

  • Open vacation policy because work life balance is important
  • 401k program with company match
  • Employee Stock Purchase Program
  • Medical, dental, vision, and life insurance benefits
  • Paid maternity and paternity leave
  • Professional growth opportunities
  • Generous employee referral bonuses
  • Employee Resource Groups
  • Work from Home Stipend
  • GoHealth is an Equal Opportunity Employer

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities’ and the CDC.